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This thing was constructed on July 15, 2013, and it was categorized as Adwords.
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The AdWords Adaptation: Preparing for the Transition to Google Enhanced
EContent (press release)
Pay per click (PPC) marketers everywhere undoubtedly have July 22, 2013 circled on their calendar. That's the date when Google will automatically upgrade all AdWords accounts from legacy to enhanced campaigns that haven't already made the switch.

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