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This thing was constructed on March 15, 2013, and it was categorized as Adwords.
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SEO Traffic Lab responds to Google Adwords Launch of Enhanced Campaigns
Promotion World (press release)
Enhanced Campaigns allows Advertisers to manage Mobile Search in one place, and not across several campaigns which had previously been hard to implement for entry level Advertisers in Adwords due to the previous ambiguous nature of Mobile Device
Google's Enhanced Campaigns: Pros and ConsADOTAS

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