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This thing was constructed on January 3, 2013, and it was categorized as Adwords.
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Political Campaigns and Google AdWords Ethics
Huffington Post
There are many pay-per-click (PPC) options for advertising a political campaign, but Google is, by far, the most effective and most-used. It's possible for a campaign for or against an issue, for or against a candidate, etc., to become very effective

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