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This thing was constructed on November 28, 2012, and it was categorized as Adwords.
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Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
Search Engine Watch
We'll focus on Google AdWords and Bing Ads. There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it's difficult to cover them all. To make this list manageable we'll focus on impactful

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