Lets Start to talk about Google AdWords
So for today I´m going to talk a little bit about Google AdWords.
AdWords is the next generation advertising system, that Google created, to monetize their search engine. Beyond this concept there is a complete and extremely powerfull system that puts advertising and marketing to a whole new level, with its statistic system, where you can know exactly how many people saw your adertising, then who was interested in it (because they took a recorded action) clicked on it, to visit your web page. And even what was the conversion rate for it.
The speed at which you can set-up-and-start-using-it, really minutes away from results. allowing for a very small investment to get to use this system (U$ 5,00, that are returned in credit to your account). The extremely targeted selection of your placement to advertise for. The control over, when, where, and how much to spend in a daily basis. Even thou this appears to be a lot there is much more to it. You only pay for results so only when a person takes an action (clicks on your advertising that you incur in a cost), so they also call it PPC Pay-per-Cick Advertising.
Why the Google Pay-Per-Click AdWords is so unique and powerfull?
It combines three concepts:
- You only advertise to your target market, to people who are looking for what you have to offer right now.
- You only pay when they act (results) – when they click to visit your website.
- Pricing is determined by an ongoing, real-time auction based on the market values.
I tend to agree with Perry Marshal and Bryan Todd in their book `The definitive Guide to Google Adwords´:
Google AdWords system is an awesome concept – extremely well thought-out and executed, and consistent with all of the other ideas that have made Google the world’s number one search engine. AdWords is the world’s fastest crash course in real-life, street-level direct marketing. Effective direct marketing is an exciting, challenging, thrilling skill to learn.
You plan, you strategize, you advance and pull back, you watch for the critical moments to make your move, you outwit your competitor, and you come home with the thrill and sweet rewards of victory.
Mastering this challenging monster will energize your mind, excite your neurons, invigorate your thinking. You’ll daydream of fresh plans and new strategies in the day,you’ll wake up with sudden Eureka moments in the night, you’ll scribble furious brainstorm notes at all odd hours as mastery of AdWords becomes your newfound addiction.