In Enhancing AdWords, Does Google Diminish Innovation?
Direct Marketing News
If you're a direct marketer who has enjoyed high conversion rates and low cost-per-click (CPC) rates through deft targeting of mobile ads, the good times may be over. Your CPCs are soon likely to be more costly, and you may have Wall Street to blame.
Big AdWords Update: Enhanced Campaigns IntroducedSearch Engine Marketing (blog)
Google upgrades AdWords for mobileRethink Wireless
Google: How They Just Fixed Their Mobile CPC ProblemForbes
Search Engine Land -Motley Fool
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