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This thing was constructed on February 8, 2013, and it was categorized as Adwords.
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eWeek
How to Survive Google's Latest Change to AdWords
AdAge.com
From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple
Google AdWords Being Enhanced for Tablets, SmartphoneseWeek
Google AdWords users must pay for ads on mobile devicesNew Europe
Google Updates AdWords For Mobile EraInformationWeek
The Guardian -VentureBeat
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