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This thing was constructed on August 16, 2013, and it was categorized as Adwords.
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Google: Here's Why AdWords Cost Per Conversion Calculations Don't Always
Search Engine Land
For example, so far in 2013, Brady found that AdWords was reporting a cost per conversion of $23.04, yet when he calculated reported spend/conversions he got a cost per conversion of $25.13 in the account. According to Brady, the difference adds up to 

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