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This thing was constructed on January 2, 2014, and it was categorized as Adwords.
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Domain Name Wire
GoDaddy gets sixth patent for “Adwords for Top Level Domains” POSTED
Domain Name Wire
The best way to describe it is an “Adwords for Top Level Domains.” TLD registries could place some sort of “bid” with GoDaddy. GoDaddy would then take this bid, along with a quality score for the domain search/TLD, into consideration when deciding the 

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