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This thing was constructed on October 8, 2013, and it was categorized as Adwords.
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AdWords introduces new bid strategy for better return on ad spend
Digital Market Asia
In an attempt to improve real-time bid automation in AdWords, in May 2013, Google AdWords introduced flexible bid strategies. Last week, the company took this a step forward and introduced target return on ad spend (ROAS), a new bid strategy, as part
5 Insanely Great AdWords Automation TricksTraffick (blog)

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