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This thing was constructed on May 9, 2013, and it was categorized as Adwords.
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AdWords Ad Group Mobile Bid Adjustments Are Here
Search Engine Watch
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Only a limited number of accounts went active immediately, but like their rolling releases, if you don't see it now, keep
Some Cautionary Notes on Upgrading to Enhanced CampaignsWordStream (blog)

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