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This thing was constructed on June 20, 2013, and it was categorized as Adwords.
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6 Ways To Optimally Use Keyword Match Types for AdWords Success
Search Engine Journal
With the introduction of BMM a little over a year ago we've seen a shift in the way most AdWords managers use keyword match types. I've been lately asked a lot about how different match types should be used, so in this post I'm revealing some of my own 

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