Things added in Tuesday, March 2nd, 2010
Google Improves Click-To-Call Ads With Phone Extensions – WebProNews (blog)
• IntoMobile (blog)Google Improves Click-To-Call Ads With Phone ExtensionsWebProNews (blog)A post on the Inside AdWords blog explained today, "[W]e're bringing the same click-to-call benefits to national advertisers through phone ...SMX West: Not Your Father’s AdWords – Search Engine Roundtable (blog)
• SMX West: Not Your Father's AdWordsSearch Engine Roundtable (blog)Below is live coverage of the Not Your Father's AdWords from the SMX West conference. This coverage is provided by Keri ...Block Competitors from Clicking on Google Adwords Advertisements – PR Web (press release)
• Block Competitors from Clicking on Google Adwords AdvertisementsPR Web (press release)Most Search Engines, including Google Adwords, confirm the existence of click fraud and are working hard to solve it. ...
Google Expands Click-to-Call Mobile Ads to National Advertisers – Mashable (blog)
• AdweekGoogle Expands Click-to-Call Mobile Ads to National AdvertisersMashable (blog)The setup is quite simple and means that all advertisers running mobile ads can add a phone number via the ...
Google wins location-based ad patent – StrategyEye
• IntoMobile (blog)Google wins location-based ad patentStrategyEyeThe patent credits four Google execs as the inventors of the technology, including Google engineering VP and AdWords boss Sridhar Ramaswamy. ...Google ...AdWords Extends Mobile Click-to-Call to National Advertisers – Search Engine Watch (blog)
• AdWords Extends Mobile Click-to-Call to National AdvertisersSearch Engine Watch (blog)Now, they can do so with Click-to-Call mobile ads in AdWords. The set up is the same as it is ...Online Pharmacy AccessRx.com Gains Additional Visibility – TransWorldNews (press release)
• Online Pharmacy AccessRx.com Gains Additional VisibilityTransWorldNews (press release)Although many unscrupulous online pharmacies have gone by the wayside with Google's new policy change for its online advertising (AdWords), AccessRx.com has ...Why An Integrated Strategy Will Always Outperform – Mediapost.com
• Why An Integrated Strategy Will Always OutperformMediapost.comIn last week's column, I discussed a challenge that had been laid down before me, to pit social media against AdWords in a ...
Google Extends “Click To Call” Ads To All Advertisers – Search Engine Land (blog)
• AdweekGoogle Extends “Click To Call” Ads To All AdvertisersSearch Engine Land (blog)Google told me previously that click-through rates (”CTRs”) on these ads have been from “5 to 30 ...