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Things added in October, 2009

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Google Launches AdWords Comparison Ads – Mediapost.com

Posted on October 30th by .
National Mortgage Professional MagazineGoogle Launches AdWords Comparison AdsMediapost.comGoogle has launched AdWords Comparison Ads beginning with the mortgage industry. The tool lets users compare multiple offers. AdWords relies on ...
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PPC Campaign Scares Up Big Profits – Mediapost.com

Posted on October 30th by .
PPC Campaign Scares Up Big ProfitsMediapost.comSeptember and October are the peak period, spending more than 90% of his Google adwords budget during these two months. Butler taught himself how ...
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Google brings mortgage rate shopping to its advertisers – National Mortgage Professional Magazine

Posted on October 30th by .
National Mortgage Professional MagazineGoogle brings mortgage rate shopping to its advertisersNational Mortgage Professional MagazineGoogle has announced that it is beginning to test a new feature of its AdWords ...
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Google offers comparison shopping with AdWords – ComputerWeekly.com

Posted on October 30th by .
Google offers comparison shopping with AdWordsComputerWeekly.comGoogle has added a feature that lets users compare multiple relevant offers served by its AdWords advertisement engine. "Comparison Ads is part of our ...
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Google Tests Mortgage Comparison Ads, Updates Real Estate Search in Maps – Search Engine Watch

Posted on October 30th by .
Google Tests Mortgage Comparison Ads, Updates Real Estate Search in MapsSearch Engine WatchFirst up, AdWords is testing comparison ads in the mortgage/refinance vertical. The idea behind comparison ads is ...
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Social media untapped at local level – GwinnettHerald.com

Posted on October 29th by .
Social media untapped at local levelGwinnettHerald.comGreg Cesar explained how Google works with Google Adwords, and how to pick those Adwords for the best results. Jeff Herring not only taught ...
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Google Tackles Mortgage Market With New Comparison Ads – TechCrunch (blog)

Posted on October 29th by .
Google Tackles Mortgage Market With New Comparison AdsTechCrunch (blog)Google has just debuted a new form of advertising called AdWords Comparison Ads — a special kind of ad that will ...
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Google Launches Comparison Ads, Starting With Mortgages – Search Engine Land (blog)

Posted on October 29th by .
Google Launches Comparison Ads, Starting With MortgagesSearch Engine Land (blog)You want to know the APR and based on your specific circumstances, which is something that AdWords doesn't provide today,” ...
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The road to PPC success – ADOTAS

Posted on October 29th by .
The road to PPC successADOTASSo before you put on your PPC gloves and jump into the ring, be wise to the fact there's more to it than simply creating ...
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Using PPC Campaigns To Bolster PR – Mediapost.com

Posted on October 29th by .
Using PPC Campaigns To Bolster PRMediapost.comMarty Weintraub explores "the systematic use of paid channels like adwords and Facebook ads" to intervene in "quickly moving public relations incidents. ...Read More →